Creative Industry Summit '25 to Present
Two roles, four flagship projects. Here's the detail.
Senior Account Executive
Oct 2025 to Present- Programming: Led programming ideation, translating industry trends into relevant panel sessions.
- Internal liaison: Key link between speakers and internal teams to ensure narrative clarity and execution alignment.
- Project coordination: Managed timelines and deliverables to keep everything on track.
Senior Marketing Executive
Content & Brand- Content strategy: Owned content strategy, content mapping and content creation.
- Partner content w/ BAM: Produced a TVC and a Radio spot together for @creativeindmena.
- On-set supervision: Supervised the TVC shoot and the radio recording end-to-end.
- Impact: Helped reach 10M+ views and grow followers from 45K → 77K+.
Creative Industry Summit '26
Owned content strategy, mapping and creation for the summit's Instagram, and co-produced a TVC + Radio spot with partner BAM, supervising the shoot and recording end to end.
Cannes Lions
Represented the summit's presence around Cannes Lions and channelled global creative trends into programming and content for the MENA audience, and led the winning Six Degrees campaign at the RHSA program.
قمة الإبداع
Worked directly with Saudi agencies, Jax, Tact and Howdaj, to develop the festival's content. I owned content strategy and creation for the festival, supervised Tact and Howdaj, and aligned with Jax on how we would market it. I also built one consolidated plan that brought every channel into a single place: X, LinkedIn, WhatsApp, Snapchat, Instagram, Facebook and Threads.
C-S Awards
A dedicated awards page celebrating the region's best Ramadan work, voted by the people. I supported content and campaign roll-out; top posts hit 200K+ views each.
